K-BEAUTY EXPO KOREA 2026: OEM/ODM Sourcing at KINTEX

GOYANG, 15 October 2026. K-BEAUTY EXPO KOREA 2026 is scheduled for 15–17 October at KINTEX Exhibition Center 1, Halls 3–5. For overseas beauty buyers, the exhibition brings together several different sourcing conversations: finished cosmetics, OEM/ODM manufacturing, ingredients, packaging and beauty equipment.

The official English website provides a 2026 online exhibitor directory and a mobile visitor guide. Those tools are a practical starting point for deciding which companies to approach and what information to request, especially when a buying team needs to compare manufacturing options rather than simply collect product catalogues.

Key developments: K-beauty sourcing at KINTEX

KINTEX hosts the exhibition, with KINTEX and KOTRA listed as organisers. The exhibition profile published by the Association of Korean Exhibition Industry’s SHOWALA portal covers skincare, makeup and nails, aesthetics, ingredients and packaging, OEM/ODM, hair and body products, and smart beauty, among other categories.

Company announcements also show the range of discussions available. Asahi Kasei’s Bemliese team identifies OM booth 5B3-1 for its participation. PIE’s announcement of 30 September identifies its location as Hall 5, booth 5C01, and invites visitors to experience its products and explore business opportunities. These are company-published booth details that buyers can compare with the current directory before setting their route.

Background: separate the product from the production requirement

Buyer analysis: A finished-product distributor and a brand looking for contract manufacturing may walk through the same hall with very different objectives. The distributor may need product ranges, export contacts and commercial terms. A manufacturing project needs a clearer discussion of formulation, packaging, quantities and the sequence from sample approval to production.

Combining those objectives in one general enquiry can make responses difficult to compare. A short sourcing brief helps a booth representative identify the right colleague and understand which information is needed next. It can also make follow-up easier after the exhibition, when samples, specification questions and documents are handled by different people.

Business implications: an OEM/ODM meeting checklist

For a Korean cosmetics manufacturing enquiry, buyers can organise their questions around four decisions:

• Product scope: identify the product type, intended market and whether the project concerns an existing formula, a modification or new development. Describe the packaging format separately from the product itself.
• Sampling: ask who prepares the sample, what information is required before work starts, how revisions are handled and which steps the manufacturer expects before approval.
• Order structure: request the stated minimum order quantity for the relevant formula and packaging combination. Distinguish stock packaging from a custom component when comparing responses.
• Documents and timing: list the documents your team needs to review, the responsible contact and the manufacturer’s stated sequence for samples, packaging and production.

These are preparation suggestions, not requirements imposed by the exhibition. The aim is to leave each conversation with a defined next step: a technical contact, a requested sample, a written specification response or a follow-up date. A brochure alone rarely answers all four decisions.

When comparing suppliers, record exactly what each company has confirmed and what remains open. A sample-ready date, for example, is a different milestone from an approved production date. Keeping those stages separate gives the overseas buying team a clearer basis for its own evaluation.

Practical information for K-BEAUTY EXPO KOREA 2026

• Dates: 15–17 October 2026.
• Venue: KINTEX Exhibition Center 1, Halls 3–5, Goyang, South Korea.
• Hours: 10:00–17:00 Korea Standard Time; SHOWALA lists last admission at 16:30.
• On-site admission: SHOWALA lists KRW 20,000 and a KRW 5,000 discount for foreign visitors presenting an overseas passport. Review the applicable admission category before entry.
• Planning tools: use the official 2026 online directory and mobile visitor guide to check companies and organise your booth route.

For a focused visit, prepare a priority list before entering the halls. Alongside each company, note the question that determines whether further discussion is worthwhile. After the meeting, keep the contact details, requested documents and next action together, so that follow-up does not depend on remembering a brief conversation days later.

Buyers continuing their checks after the event can use KOD’s Korean supplier verification checklist to structure the next stage of their research.

Official sources

• K-BEAUTY EXPO KOREA official English website and planning tools
• AKEI SHOWALA: dates, venue, organisers, exhibition categories and admission
• Asahi Kasei: Bemliese participation and booth details
• PIE: participation announcement, 30 September 2026

Information checked on 15 October 2026.